Binance announcement on Thursday that it signed a deal with the Recording Academy, the organization behind the Grammy Awards, to become its first official crypto exchange partner.
Binance has partnered with the Recording Academy
Crypto Exchange Binance on Thursday became the first-ever official crypto exchange partner of the 64th Annual Grammy Awards and Grammy Week, bringing various Web3 technology solutions and experiences to the organization’s events and projects. The collaboration was announced days before the 64th Grammy Awards, which will be held April 3 at the MGM Grand Garden Arena in Las Vegas.
Binance did not reveal any details about the deal, such as whether a cryptocurrency will be used or the size of the deal, but it said it is considering developing new monetization avenues for the Recording Academy and creating new experiences for music. Fans.
The Recording Academy’s second crypto contract
This is the Recording Academy’s second crypto deal in recent months. In November, the organization partnered with NFT platform OneOf to release NFTs for the 64th, 65th, and 66th Annual Grammy Awards on the Tezos blockchain.
This is the first collaboration with a music organization for Binance, but the crypto exchange is known for its interest in content creation. He has already invested $200 million in Forbes magazine to improve consumer understanding of cryptocurrencies and blockchain.