With over 80 million users in over 200 countries, crypto exchange, Blockchain.com, has announced that it has partnered with professional American football team, Dallas Cowboys, to become its exclusive digital asset partner.
Blockchain.com and Dallas Cowboys team up
Cowboys owner, president and general manager Jerry Jones and Blockchain.com co-founder and CEO Peter Smith made the announcement this morning. This is the exchange’s first-ever crypto partnership with an NFL team.
First in 🏈 & first for fans!
Thank you to our new partner @blockchain to give back to #CowboysNation! For a limited time, buy $100 worth of digital assets and get $50 back in your wallet. Click on the link below and follow the instructions!
💻: https://t.co/04vQEBu8q2 pic.twitter.com/YUbnUiIU4e
— Dallas Cowboys (@dallascowboys) April 13, 2022
The deal provides Blockchain.com with multiple exclusive opportunities, including expanded branding, rights to social/digital integrations, club space inside AT&T Stadium, highly visible signage in the stadium bowl, and extensive television, radio and digital advertising.
Additionally, the partnership will unite communities both virtually and online through compelling social media campaigns. Through their Blockchain.com wallet, fans can expect access to special experiences and rewards. With an upcoming “Block Party” and educational event for eager fans to learn more about the crypto space, the teams will create “inclusive fan experiences.”
Jones commented on the importance of the relationship stating:
“They’re bringing Wall Street to Main Street by making digital assets accessible to everyone, everywhere – and that’s a touchdown for our millions of global fans. We’re proud to be the first NFL team to sign a official cryptocurrency partnership and are proud to venture into this innovative venture with Blockchain.com.
Football and crypto space
Football clubs and fans around the world have always loved crypto and its potential. They have consistently made headlines for their partnerships and deals with crypto companies. Last September, NFL and Dapper Labs hinted at the development of an NFT market focused on American football.
Recently, the largest crypto exchange in the world, Binance linked to Argentina Football Association for a 5-year commercial and advertising agreement. Among the countless football club partnerships with crypto companies, Crypto.com closed a $25 million deal with the Australian Football League (AFL) to support its women’s league (AFLW).