Hong Kong-based Mass Transit Railway or MTR Corporation has become the first international transport operator to forge a relationship with The Sandbox metaverse.
MTR Corporation will build a rail network in The Sandbox
With one of the world’s oldest transportation systems for connecting people and communities, MTR Corporations is stepping into the metaverse by partnering with Animoca Brands’ The Sandbox.
“The next station is – @TheSandboxGameMTR Corporation announces its entry into the #Web3 era & will begin its metaverse journey in partnership with our subsidiary @TheSandboxGame to create new and immersive experiences in the virtual world.
Read more on: https://t.co/FZAUERw7N9 pic.twitter.com/Ev54KaVbFY
— Animoca Brands (@animocabrands) April 21, 2022
According to announcement, the world-class transport operator aims to create a railway-focused virtual space to bring unique, fun and immersive experiences through gamification. The company wants to bring “customer experience into a new arena” and “engage creators to build this new community platform together.” The bog reads:
“As a next step, the Company will work with The Sandbox and our strategic partner Collective to develop a roadmap and create a virtual station in the metaverse.”
The Sandbox revealed that MTR has acquired land in the metaverse to build an immersive train station. He also plans to interact with old customers, especially the younger generation. The company wants to pass on its heritage to the virtual world with its “security, reliability, customer service and efficiency”.
Notably, MTR carries nearly 13 million passengers every working day around the world, in Hong Kong, the United Kingdom, Sweden, Australia and mainland China.
As MTR Corporation is the first to enter the metaverse in its industry, it comes with a list of unique ideas. The announcement reveals that the company has designed the system for players to enjoy multi-level travel that stretches the imagination beyond a train ride. All of this would be done by “mimicking and gamifying” the physical rail system.
The announcement also hinted at the possibility of a railway museum to commemorate the times when the MTR connects to Hong Kong’s communities and cultures. Meanwhile, MTR Corporation will consider using the virtual world to help with STEM education.
The experience will be built with strong creative and social components based on the VoxEdit and GameMaker tools provided to Sandbox users.