Origin, the dynamic QR code that has converted conventional companies to cryptocurrencies
Origin is the first utility of the TRZ token, a crypto asset developed by the Valencian startup Traceable that, thanks to its launch, raised more than 3 million euros.
Via Origincompanies in the food sector will be able to generate dynamic QR codes that tell the story of their products. The integrity and security of the information added to the QR is guaranteed thanks to its storage in the blockchain.
After the creation of a completely free QR code, companies will have the possibility of contracting the service by acquiring TRZ Tokens and hold them in your wallet.
How do companies respond to TRZ Token?
One of the companies that is part of Origin’s success stories is undoubtedly Vara del Rey, one of the ‘early adopters’ of the service. Vara del Rey is a traditional company of cattle origin, with an experience of more than 120 years in cattle breeding. They turned to Traceable so they could quickly and easily convey their purpose to consumers.
The managers of the company’s quality department accepted without fear or concern the purchase of cryptocurrencies as a method of acquisition.
Despite this, it must be remembered that the adoption of new technologies such as cryptocurrencies or blockchain still follows its own rhythm, so it is crucial to be accompanied in processes such as the purchase of crypto assets or the creation of wallets.
Today, Traceable can proudly say that it is one of the first startups in the world that has managed to help traditional companies break the barrier of entry for the adoption of cryptocurrencies in the food sector.
The success story
Traceable has premiered its Origin success story at the NFT Show Europe that took place in Valencia on September 17. Traceable, which is part of the Valencia Blockchain Hub, was one of the guest speakers at the event. Pablo Rodrigo, CEO of the startup, has presented Traceable, TRZ Token and Origin in the talk ”Breaking the barrier of adoption of cryptocurrencies in the food sector: Origin success story”.